Case Study: Creative West unifies creative opportunity discovery with Bilberrry

Creative West unifies 3 platforms and migrates hundreds of thousands of users with Bilberrry

Creative West (formerly WESTAF), a nonprofit supporting artists and cultural organizations, faced the challenge of having its three separate application platforms (CaFÉ, ZAPP, and GO Smart) operate in isolation. This fragmentation made it difficult for artists to discover opportunities, requiring them to check each system individually and manually track deadlines. Creative West partnered with the vendor Bilberrry to design and build a unified national discovery platform.

Bilberrry built the Opportunities platform, a modern web application that aggregates and normalizes data from all three systems. The solution featured powerful search and filtering, personalized feeds, and a single sign-on system that seamlessly migrated hundreds of thousands of existing users. The result is a cohesive, responsive platform that makes hundreds of active opportunities easily discoverable, helping artists find relevant calls and significantly improving the user experience across Creative West's entire ecosystem.

Creative West (formerly Westaf)