Case Study: Wings & Rings proves rewards program ROI with Bikky

Wings & Rings proves 40% ROI on rewards program with Bikky

Wings & Rings, a national full-service restaurant chain, wanted to determine if a new credit card rewards partner was effectively driving new customer acquisition. The challenge, as explained by their AVP of Marketing, was to validate whether the program was generating incremental sales or simply rewarding existing guests. They needed to move beyond the vendor's own reports to get an independent measurement of the program's true return on investment before making a long-term commitment.

The restaurant partnered with Bikky to analyze the data. Bikky matched the partner's transaction records against its own guest profiles to identify first-time visitors. This analysis revealed that 53% of the program members were new guests, validating the program's effectiveness. As a result, Bikky helped Wings & Rings confirm that the program generated over $57,000 in revenue from new guests and drove a 40% ROI on the program fee, providing a clear business case for expansion.

Wings & Rings