Case Study: Upstream Hospitality Group boosts third-party delivery performance with Bikky

Upstream Hospitality Group boosts BOGO revenue 90% with Bikky

Upstream Hospitality Group, a multi-location restaurant operator in the Northeast U.S., faced challenges with its third-party delivery promotions. Their Director of Marketing, Phil Smith, was using platform-suggested BOGO deals that often featured operationally difficult menu items and failed to create loyal, returning guests. They turned to Bikky's guest data platform to gain better insights into what truly drove customer retention.

Using Bikky's menu analysis, Upstream identified that sliders and wings were high-retention items and switched their BOGO offers to feature these instead of sandwiches. This data-driven solution led to a 67% increase in BOGO orders and a 90% increase in BOGO revenue. Bikky provided Upstream with a clear method to evaluate promotions, leading to smarter decisions across all marketing channels.

Upstream Hospitality Group