Case Study: Smalls Sliders drives guest reactivation and repeat visits with Bikky

Smalls Sliders drives 22.1% 90-day repeat rate with Bikky

Smalls Sliders, a fast-casual restaurant chain, faced the challenge of measuring the true success of its first-ever limited-time slider offering. While sales data was available, the company needed to understand the deeper impact of the LTO on guest behaviors like reactivation and repeat visits. They turned to the vendor Bikky and its guest data platform to gain these insights beyond simple point-of-sale metrics.

Using Bikky, Smalls Sliders was able to analyze how the LTO influenced customer actions. The solution revealed that the promotion successfully reengaged nearly 9,000 lapsed guests and drove a 22.1% repeat rate for new guests. Furthermore, Bikky's data showed the LTO taught guests about customization, leading to a lasting increase in bacon modifier attachments on other menu items, which provided a blueprint for future menu innovation.

Smalls Sliders