Case Study: Robeks boosts retention and protects margins with Bikky

Robeks boosts 30-day retention 12% with Bikky

Robeks, a fast-casual juice and smoothie chain, faced a significant threat to profitability from a 25% minimum wage increase in California. To protect margins, they formed a taskforce to optimize their menu and operations but needed to ensure these changes would not negatively impact customer loyalty. They turned to the customer data platform Bikky to validate their decisions and understand the potential long-term effects on guest behavior.

Using Bikky, Robeks was able to analyze customer data to validate menu changes, such as removing complex low-calorie smoothies and testing a new acai bowl recipe. The platform also helped measure the positive impact of a wider kiosk rollout, which increased average check size and improved guest retention. As a result, Robeks achieved a 12% increase in 30-day guest retention and continued to grow sales, confidently using Bikky's insights to guide further menu expansion.

Robeks