Case Study: RASA boosts guest retention with Bikky

RASA boosts retention by turning menu insights into repeat visits with Bikky

RASA, a fast-casual Indian restaurant group in the Washington, DC metro area, sought to move beyond basic sales data to understand which menu items were driving customer retention. While they could identify top sellers using PMIX reports, they lacked visibility into which dishes turned first-time guests into loyal, repeat customers. To solve this challenge, they partnered with Bikky and leveraged its menu analysis capabilities.

Using Bikky, RASA analyzed item-level retention, frequency metrics, and guest demographics to inform menu changes. For example, by renaming a "wrap" to an "indian burrito," they successfully attracted more male guests and saw the item become a top performer among that demographic, with a subsequent rise in its retention rate. The solution from Bikky fundamentally changed RASA's menu philosophy, shifting the focus from what sells to what builds loyalty by driving second, third, and fourth visits.

RASA