Case Study: Protein Bar & Kitchen boosts sales and guest retention with Bikky

Protein Bar & Kitchen boosts promotion redemptions 3x with Bikky

Protein Bar & Kitchen, a Chicago-based fast-casual chain, experienced a sudden and unexplained drop in sales at a previously high-performing location. The company's COO, Jared Cohen, needed to quickly diagnose the root cause of this decline to prevent further losses. They turned to their customer data platform, Bikky, to gain detailed insights into the sales change.

Using Bikky's reporting tools, the team isolated the problem to specific dayparts and customer channels. This allowed them to immediately implement targeted solutions, including localized marketing, new promotions, and partnerships with local gyms. As a result of using Bikky for segmentation, they also increased promotion redemption rates from under 5% to over 15%. Bikky enabled the company to swiftly address the challenge, turning a potential setback into an opportunity for growth.

Protein Bar & Kitchen