Case Study: Piada Italian Street Food improves menu decision-making with Bikky

Piada Italian Street Food boosts check size with Bikky's Burrata Rigatoni test

Piada Italian Street Food, a fast-casual restaurant chain, faced a challenge in confidently evaluating new limited-time menu offers (LTOs). Their previous process required manually pulling disparate data reports long after a test had ended, preventing them from quickly understanding who was ordering a new item and if it drove repeat visits. To make faster, more data-driven decisions for their menu innovation, they turned to Bikky and its customer data platform.

Using Bikky, Piada was able to actively analyze the performance of a Burrata Rigatoni LTO test, gaining insights into guest retention, reorder rates, and check size. Bikky's data revealed that while the dish increased check size and attracted a desired demographic, its reorder rate was low. This crucial insight led Piada to pause a broader rollout and refine the offering. Ultimately, this data-driven approach resulted in the successful full-system launch of an updated LTO, Burrata Marinara, which aligned with their goals.

Piada Italian Street Food