Case Study: P. Terry's measures LTO ROI and boosts guest retention with Bikky

P. Terry's analyzes 30 months of LTOs and drives 218K+ new guests with Bikky

P. Terry's, a fast-casual burger chain with 37 locations in Texas, wanted to better understand the true ROI of its long-running "Shake of the Month" program. Its previous method of judging success by revenue share alone failed to reveal which limited-time offers actually acquired new guests or encouraged repeat visits. The company partnered with Bikky, using its customer data platform, to gain these deeper insights into the guest lifecycle.

Using Bikky, P. Terry's analyzed 30 months of shake data across five key metrics. This revealed that the program had acquired over 218,000 new guests and achieved a 53% average 60-day return rate. Bikky's analysis identified top-performing flavors, leading to Mexican Vanilla being added to the permanent menu, and now informs smarter LTO planning and targeted marketing campaigns.

P. Terry's