Case Study: MOOYAH validates loyalty acquisition strategy with Bikky

Mooyah boosts repeat visits with Bikky: 18% return rate for first-time guests

Mooyah, a fast-casual burger chain with a low-discount business model, needed to validate its loyalty acquisition strategy. They had tested two different sign-up offers—one giving a free burger on the first visit and another on the second—but lacked the data to understand which one attracted valuable, long-term customers instead of one-time deal seekers. Without the insights provided by Bikky's customer data platform, the company could only rely on redemption rates and assumptions about guest behavior.

By implementing Bikky, Mooyah gained visibility into the entire customer journey for guests who redeemed each offer. The data revealed that the first-visit free burger offer, previously feared for attracting deal-seekers, actually drove seven times more redemptions and successfully created a pathway to repeat business. This allowed Mooyah to reinstate the more aggressive offer to fuel growth, confident that it drives both trial and return visits. Bikky enabled a data-backed strategy that replaced guesswork with concrete ROI clarity.

Mooyah