Case Study: Haven Hot Chicken boosts guest frequency and lunch sales with Bikky

Haven Hot Chicken boosts lunch mix 5% with Bikky

Haven Hot Chicken, a fast-casual chicken concept in the Northeast USA, faced the challenge of increasing guest visit frequency. While customers highly valued their premium offerings, evidenced by a high average order value, they were not returning as often as desired for everyday occasions like lunch. Using the Bikky platform, Haven sought the data-driven guest insights needed to optimize their menu for more frequent visits without compromising their brand identity or value.

Bikky's analysis helped Haven Hot Chicken implement a strategic menu change by introducing a smaller, more accessible "Tendie Duo" option and retaining a low-volume but high-frequency salad. This solution led to a measurable 5% shift in sales from dinner to lunch and a 22% increase in high-frequency guests. Bikky provided the data that reframed menu performance, allowing Haven to make better decisions that expanded their customer base and reinforced their brand as a versatile, everyday choice.

Haven Hot Chicken