Case Study: Groucho’s Deli achieves 43% guest retention with Bikky

Groucho’s Deli boosts guest retention to 43% with Bikky

Groucho's Deli, a regional restaurant chain with over 30 locations, faced a challenge in understanding its guests after modernizing its tech stack. Despite upgrading its systems, the company lacked a centralized tool to track customer behavior and metrics critical for personalized marketing and operational efficiency. To solve this, Groucho's Deli partnered with the vendor Bikky and its customer data platform (CDP) to gain deeper insights.

By implementing Bikky, the deli optimized its marketing and operations. The solution provided granular data that enabled highly targeted communications and improved kitchen efficiency. The results were significant, including a 22% increase in monthly guests, a 50% improvement in the time between visits, and an industry-leading 43% guest retention rate. Bikky empowered the company with a complete, actionable view of its entire business.

Groucho’s Deli