Case Study: Groucho’s Deli reverses sales decline with Bikky

Groucho’s Deli boosts digital lunch traffic with Bikky after ruling out a <10% traffic shift

Groucho's Deli, a regional quick-service restaurant chain with over 30 locations, faced a significant and unexplained sales decline at one of its established stores. Using the Bikky customer data platform, the company needed to quickly identify the root cause of the downturn to avoid making costly operational changes or misallocating marketing funds.

Bikky's analytics helped Groucho's rule out internal operational issues and discover the drop was concentrated in lunch transactions, particularly from digital channels, due to new local competition. This data-backed insight allowed them to deploy a targeted solution, reallocating marketing spend to stronger-performing digital channels and increasing local outreach. With Bikky, Groucho's recovered sales by strategically addressing the true cause of the decline.

Groucho’s Deli