Case Study: FSR Brand increases guest retention and orders with Bikky

FSR Brand boosts new guests 65% with Bikky

FSR Brand, a full-service restaurant group with over 10 locations in the Northeast, faced challenges in a complex operating environment. Rising costs and a heavy reliance on off-premise sales meant they needed to streamline operations and understand their guests better. Their CMO was relying on hunches and time-consuming spreadsheets from various systems instead of clear data. They partnered with the customer data platform Bikky to gain deep guest insights and make informed decisions.

Using Bikky's segmentation and menu analysis tools, the brand targeted first-time guests to improve retention and re-engaged lapsed guests based on their unique lifecycle. They also optimized their menu and drastically reduced the frequency of their specials program after data showed it was an operational burden with limited return. Bikky helped drive a 16% increase in orders per location, a 40% improvement in days between visits, and recouped over 1,000 orders, leading to an additional 300 orders per month.