Case Study: Evergreens reactivates 2,000 lapsed guests with Bikky

Evergreens reactivates 2,000 lapsed guests with Bikky

evergreens, a Pacific Northwest-based fast-casual chain, needed a better way to understand how its limited-time offerings and new menu items influenced guest behavior. They struggled to track whether new items were drawing new guests, re-engaging lapsed ones, or converting first-timers into repeat customers. To address this challenge, they turned to the customer data platform Bikky for its menu analysis capabilities.

Using Bikky, the evergreens team analyzed key metrics like new guest acquisition and retention rates for a specific LTO. The platform provided insights that revealed the offering successfully reactivated approximately 2,000 lapsed guests and became a top performer for retention. These results, provided by Bikky, gave the team the confidence to bring the item back and use the data to strategically shape future menu innovation.

Evergreens