Case Study: Dave’s Hot Chicken launches a successful new menu item with Bikky

Dave's Hot Chicken launches cauliflower nationwide with Bikky and sees 75 new guests per store

Dave's Hot Chicken, a fast-growing fast casual restaurant chain, needed to understand the potential impact of adding a new meatless cauliflower product to its menu. The challenge was to measure the item's effect on customer behavior and sales to gain franchisee buy-in for a nationwide rollout. They partnered with the vendor Bikky and used its consumer insights platform to analyze the new initiative.

Using Bikky's platform, Dave's Hot Chicken gained concrete data showing the cauliflower item drove significant incremental sales. The solution provided proof that the product attracted 75 new guests and 180 additional orders per store, per week. Bikky's data also revealed that guests who ordered cauliflower were 45% more likely to return and had a 38% higher lifetime value. This evidence gave the company the confidence to successfully launch the menu item nationwide.

Dave's Hot Chicken