Case Study: Condado Tacos drives higher order values and guest frequency with Bikky

Condado Tacos boosts AOV 43% with Bikky

Condado Tacos, a fast-growing build-your-own taco brand, faced the challenge of strategically launching a new burrito category. They needed to ensure the new menu item would be operationally sound, align with their brand identity, and successfully drive guest engagement. To inform this decision, they turned to the customer data platform Bikky.

Using Bikky's menu reporting and segmentation tools, Condado identified a top-performing flavor profile and targeted likely customers. This data-backed approach led to the successful launch of the Chicken Bacon Ranch Burrito. Bikky's reporting showed the new item drove significant results, including a 43% increase in average order value and an 11% higher retention rate for purchasers, proving the category's success.

Condado Tacos