Case Study: City Barbeque achieves 7x SMS revenue growth with Bikky

City Barbeque grows SMS revenue per message 7x with Bikky

City Barbeque, a fast-casual restaurant chain with over 75 locations, faced the challenge of driving repeat visits in a saturated market without resorting to brand-diluting discounts. Their goal was to strengthen loyalty and engagement with core guests who valued quality and portion size over low prices. To achieve this, they partnered with Bikky to implement a new data-driven marketing strategy.

Using Bikky’s segmentation capabilities, City Barbeque implemented behavior-based marketing campaigns tailored to guest preferences, such as product propensity and past order history. This solution allowed them to send highly relevant SMS and email messages. The results were significant, including a 7x increase in SMS revenue per message. Bikky enabled the brand to drive major ROI gains, run more campaigns within budget, and stay true to its premium brand values.

City Barbeque