Case Study: Burgerville achieves a 28% breakfast sales lift with Bikky

Burgerville boosts breakfast sales 28% with Bikky

Burgerville, a Pacific Northwest QSR with over 40 locations, faced stagnant breakfast sales despite recent menu launches and promotions. Their challenge, as presented to the vendor Bikky, was to identify the root cause and "fix breakfast" within a tight two-week deadline. Using Bikky's Data Assistant, they discovered their top-selling morning item was a cheeseburger, indicating guests weren't visiting specifically for breakfast items.

The solution, developed with Bikky in 48 hours, involved a strategic shift to drive overall morning traffic by promoting popular items like burgers and coffee alongside a breakfast sandwich. This data-backed approach led to a 28% increase in breakfast daypart sales and a 19% rise in transactions within two weeks. Bikky provided Burgerville with a system to move from gut instinct to measurable, real-time iteration.

Burgerville