Case Study: 5 Napkin Burger increases revenue by 25% with Bikky

5 Napkin Burger Increases Revenue by 25% with Bikky

5 Napkin Burger, a full-service and takeout burger brand with four NYC locations, needed a better way to connect guest data and measure marketing performance. Before working with Bikky, the team struggled to convert third-party delivery guests to direct ordering, target ads to specific audiences, and prove ROI for email and paid campaigns.

Bikky pulled 5 Napkin Burger’s data into one system so segments could trigger email, SMS, and ad campaigns, while conversion rates and revenue were tracked weekly by campaign. With Bikky, 5 Napkin Burger achieved a 10.1 ROAS on a Facebook campaign converting delivery guests to first-party, a 25% increase in revenue per guest from a Welcome Email drip campaign, and full visibility into email and ad revenue reporting.

5 Napkin Burger

Robert Guarino

Owner