Case Study: POPO Snack reignites Gen Z engagement with social media campaign by Bike Bear

POPO Snack drives 159K views with Bike Bear

Bike Bear partnered with POPO Snack, a classic Malaysian snack brand, to address the challenge of reconnecting with a new generation and ensuring the brand remained relevant to Gen Z. The goal was to make POPO a talked-about snack again rather than just a nostalgic memory.

The solution implemented by Bike Bear was a creative social media campaign on Instagram and TikTok that blended nostalgia marketing with contemporary trends. The strategy included retro and quirky visuals, a casual and witty brand voice, and content like the "POPO Time Machine" to spark memories. This approach by Bike Bear generated significant measurable impact, including a viral video with 159K views, a 3.32% post engagement rate, and 120 new followers gained for the brand.

POPO Snack