Case Study: Ohsem Pasta expands beyond pasta with Bike Bear’s brand refresh

Ohsem Pasta rebrands to Ohsem with Bike Bear

The customer, Ohsem Pasta, faced the challenge of being perceived solely as a pasta restaurant, which limited its appeal to a wider audience despite its diverse menu offerings. The vendor, Bike Bear, a digital marketing agency, was tasked with rebranding the company to break free from this niche without losing its established identity.

The solution implemented by Bike Bear was a strategic name change from "Pasta Ohsem" to simply "Ohsem," removing the restrictive food-specific term. The vendor also redesigned the logo to replace pasta imagery with a bold exclamation mark, creating a more inclusive and declarative brand statement. This rebrand successfully positioned the company to promote its full range of products, achieving the goal of reaching a broader customer base.

Ohsem Pasta