Case Study: Manitou Asia boosts audience engagement with Bike Bear's humanised social media strategy

Manitou Asia reaches 1.5M people on Facebook with Bike Bear

Manitou Asia challenged Bike Bear to humanize their machines and give the brand its own unique character to increase page followers and audience engagement. The goal was to shift the focus from simply selling equipment to building a community around the brand.

Bike Bear implemented a solution using a flexible and empathetic tone across social media platforms like Facebook, Instagram, and LinkedIn. They gave the machines distinct personalities and showcased them in real-life scenarios. This strategy by Bike Bear resulted in reaching 1.5M people on Facebook, 700K accounts on Instagram, and gaining 57 organic impressions on LinkedIn.

Manitou Asia