Case Study: Hyatt achieves 171M+ reach with Bike Bear’s influencer, PR and campaign production

Hyatt reaches 171M+ with Bike Bear

The customer, Hyatt, faced the challenge of unifying its diverse portfolio of properties across Malaysia under a single, resonant brand story to inspire locals to rediscover travel closer to home. To address this, they engaged vendor Bike Bear for influencer management, PR, and integrated campaign production services.

Bike Bear localized the global "Be More Jalan-Jalan" platform, creating a unified campaign that combined strategic PR, media partnerships, and curated influencer experiences. This solution generated 293 stories and reached over 171 million people, successfully forging a strong connection between Hyatt and modern travellers.

Hyatt