Case Study: Merck achieves real-time mobile content access and increased field sales productivity with Bigtincan's Content Hub

Merck - Customer Case Study

Merck (MSD outside the U.S. and Canada) is a $42.2 billion global healthcare company serving customers in 140+ countries with nearly 70,000 employees. Merck Animal Health’s mobile sales force—often traveling long distances—needed a single, easy-to-use source of constantly updated content they could access in real time (online or offline) to reduce time spent searching, improve collaboration, and increase time with customers.

Merck deployed Bigtincan’s Content Hub, a role- and context-driven mobile content enablement platform, giving reps automated delivery of the right materials and interactive tools to enhance customer conversations. Accessible in 40+ countries with roughly 55 GB of content, the solution lets reps retrieve files offline, be more productive in front of veterinarians, strengthen relationships, and has prompted planned expansion into Merck Human Health.

Merck