Case Study: The Economist achieves real-time audience insights and more accurate sales forecasts with Bigtincan Engagement Hub

Making Meaningful Connections between Marketing Content, Sales Forecasts, and Customer Engagement at The Economist

The Economist, a leading global publication founded in 1843, operates a 50-person global salesforce supported by a small marketing team that creates tailored proposals and content solutions for clients. The challenge was a lack of real-time insight into whether those materials were resonating with readers and clients, making it difficult to refine pitches, prioritize follow-ups, and accurately forecast sales.

By adopting Bigtincan Engagement Hub, The Economist gained instant visibility into how clients interact with proposals—email alerts when content is opened, slide-level engagement data, and analytics on rep performance. The result: faster, more timely follow-ups, more accurate sales forecasts, wider sharing of best practices across the sales team, and time savings that improved both salesperson efficiency and the client experience.

The Economist

David Kaye

Chief Revenue Officer