Case Study: VSP Vision Care achieves higher sales, increased broker adoption and improved member enrollment with Bigtincan’s Engagement Hub

Improved Visibility Results in Increased Sales, Rate of Broker Adoption and a Rise in Member Enrollment

VSP Vision Care is the largest not‑for‑profit vision care company in the U.S. (about $4.5B in revenue, 72 million members and a network of 32,000 eye doctors) with regional sales teams that sell employer and individual plans. Facing strong local competition and often higher pricing, reps relied on voicemails and PDFs with no way to know if brokers were engaging their materials, making it hard to quickly communicate VSP’s value and win business.

VSP implemented Bigtincan’s Engagement Hub so reps can launch quick, on‑the‑spot presentations, run targeted email campaigns, and see exactly how brokers interact with content. That visibility let teams tailor follow‑ups, shorten sales cycles, and drive higher broker adoption, increased sales and improved member enrollment.

VSP Vision Care

Kelly Moulis

Operations Supervisor