Case Study: Sacramento Kings achieve 3× more closed deals with Bigtincan’s Engagement Hub

Improved on-boarding, coaching, sharing, and training for the oldest and loudest team in the NBA

The Sacramento Kings, a long-standing NBA franchise now based at the tech-forward Golden 1 Center, needed a better way to energize a 50-person sales team, qualify leads, and verify whether prospects were truly engaging with sales content. The organization struggled with inconsistent onboarding, coaching and training across new and veteran reps, and wasted time on proposals and chasing low-potential leads.

Bigtincan’s Engagement Hub provided analytics-driven engagement insights, reusable proposal templates, a Live Pitch feature for real-time closes, and call/meeting recordings for targeted coaching. The result: faster, higher-quality customer interactions, a reported 3x increase in pipeline closes versus non-Engagement Hub deals, up to 90% reduction in proposal-building time, quicker ramp for new reps, and measurable improvements in team performance and collaboration.

Sacramento Kings