Case Study: LexisNexis achieves 25% dead-lead recovery and zero technical issues with Bigtincan Engagement Hub

Improved experience and real time feedback for LexisNexis’ teams

LexisNexis, founded in 1977, is a leading provider of content-enabled workflow solutions serving legal, risk, corporate and academic markets in 100+ countries with over 15,000 employees. Their sales teams struggled to demo products efficiently—especially in the field—due to hard-to-access content, technical problems that cost meetings and lengthened sales cycles, and limited visibility into actual rep activity, forecasting and coaching.

Bigtincan delivered one-click Live Pitch demos, mobile apps and the Engagement Hub as a central content repository with real-time analytics, giving reps reliable access to up-to-date materials and managers actionable insight. The solution increased proposals and pipeline opportunities, revived 25% of dead leads (e.g., contacting 20 old leads yielded a 50% view rate and converted 50% into active opportunities), eliminated technical issues, and improved forecasting and close rates.

LexisNexis