Case Study: Novo Nordisk achieves expanded remote reach and high HCP engagement with Bigtincan

How Novo Nordisk Expanded Reach with Remote Detailing

Novo Nordisk Mexico needed to extend service to healthcare professionals (HCPs) in remote regions where it had no local sales presence, and to make its type‑2 diabetes and obesity products top‑of‑mind so HCPs would consider prescribing them. With Xolomon’s contract sales force new to the disease areas and the pandemic increasing virtual contact, the challenge was to provide structured, compliant, high‑quality detailing materials that could be delivered remotely and fit HCPs’ varied schedules.

Using Bigtincan, Xolomon’s digitally trained reps combined video conferencing, interactive HTML content and quick “short links” to deliver a full, compliant detailing experience anywhere and at flexible times. The approach improved reach and tracking while keeping content controlled and up to date—results included 92% of HCPs willing to recommend the remote service, a 4.8/5 satisfaction score, 87% acceptance of remote technology and 53% of HCPs planning to prescribe within 30 days.

Novo Nordisk