Case Study: Frontier achieves $175K in sales training savings and 10X sales enablement efficiency with Bigtincan

How Frontier Saved $175,000 on Sales Training with Bigtincan

Frontier, a $9 billion telecom provider serving residential and business customers, faced an expensive, time-consuming onboarding model for its 200-person sales force. Two-week, in-person sales academies cost about $375K per year, content creation was fragmented because the enablement team lacked LMS access, and leadership had limited visibility into rep readiness and performance.

Frontier moved much of onboarding and ongoing coaching to Bigtincan (Brainshark), using initial assessments, blended eLearning, video coaching and Salesforce integration to assign targeted learning paths and benchmark readiness. The change delivered a $175K reduction in training costs, a reported 10x increase in enablement efficiency, high assessment scores (93% training, 90% assessments) and measurable improvements in product sales and manager-led coaching.

Frontier

Shana Mallin

Director of Sales Enablement