Case Study: Bionical achieves faster HCP access and higher engagement with Bigtincan

How Bionical has experienced significantly easier and quicker access to content while also improving customer satisfaction

Bionical, a healthcare professional engagement provider for pharma and Medtech companies, needed a better way to run remote calls as tighter IT security was limiting traditional inside-sales and remote engagement methods. The company wanted a solution that would make it easier and faster for healthcare professionals to access content while improving the overall experience, and it chose Bigtincan’s remote engagement platform.

Bigtincan implemented an interactive e-detailing solution that let Bionical share single-click access links by email, phone, or mobile messaging while tracking every view, click, and action. The results included a 67% uptake in HCPs accessing remote presentations, an average join time of 40 seconds, and a rep satisfaction score of 4.3/5, showing stronger engagement and quicker content access.

Bionical

Adam Occlesshaw

Multi Channel Engagment Lead