Case Study: BIAL achieves improved HCP engagement and customer insights with Bigtincan

How Bial created a better customer experience and collect useful customer insights during meetings

BIAL, an international pharma company focused on neurosciences, wanted to create more personalized customer experiences and better nurture relationships with healthcare professionals. To do that, BIAL turned to Bigtincan for Life Sciences and its Rainmaker multichannel CLM capabilities to capture richer insights into HCP interests and preferences during face-to-face meetings.

Bigtincan helped BIAL digitize brand content, add e-detailing and interactive presentations, and track engagement to give reps more engaging tools and better data for future content development. In just six months, Bigtincan enabled 36 digital content pieces, 160,000 digital HCP engagements, and 40% more contacts per BIAL representative.

BIAL

Isabel Fernandes

Head of Global Sales Force Effectiveness Office