Case Study: Starwood boosts meeting bookings and closes $50M+ in revenue with Bigtincan Engagement Hub

Bigtincan Aids in the Acquisition of Over $50M in Revenue

Sheraton Denver Downtown, part of Starwood’s portfolio of hotels, relies on its Group Sales team to win high‑profile, multi‑day conferences that drive significant revenue. Fierce competition and a shift away from in‑person site visits left the team struggling to represent the property virtually—cobbling together low‑quality PowerPoints and links that wasted time and often failed to convert prospects.

The team adopted Bigtincan’s Engagement Hub to deliver high‑resolution photos, videos and site maps instantly and to track prospect engagement. That capability eliminated many site visits, accelerated the sales cycle, improved follow‑up timing, raised closing rates, and has contributed to more than $50 million in meeting and convention bookings since implementation.

Starwood