Case Study: ANZ Bank boosts product sales 32% and customer satisfaction to 90% with Bigtincan Hub

ANZ Bank - Customer Case Study

ANZ Bank, a major Australia–New Zealand bank serving over nine million customers with more than 50,000 employees, faced a common enterprise challenge: relationship managers (RMs) spent a large proportion of their time on administrative, compliance and paper-based tasks rather than client-facing selling. Knowledge was siloed, customer needs weren’t consistently identified or fulfilled, and only 30% of RMs were meeting targets, limiting cross-sell and customer engagement opportunities.

ANZ deployed Bigtincan Hub on tablets—piloting, refining and then rolling out to 20,000 devices—to deliver real‑time, contextual content, enable peer collaboration and on‑demand video consultations, automate CRM logging and digitize paperwork. The program improved outcomes: product sales rose 32%, customer and banker satisfaction reached 90% (versus 75% targets), and sales meetings increased 14%, alongside faster RM onboarding, more consistent sales conversations and streamlined customer fulfillment.

ANZ Bank