Case Study: Keck School of Medicine of USC achieves widespread researcher engagement and digital best-practice adoption with BigMarker

USC Medicine Introduces Researchers to New Digital Best Practices with BigMarker

The Keck School of Medicine of USC sought to equip faculty and researchers with up-to-date digital strategies to scale study recruitment, collaboration, and dissemination of findings. To meet that need, the school partnered with BigMarker to develop a targeted online learning program — the Digital Scholar Webinar Series — that would introduce practical digital best practices to busy medical researchers.

BigMarker built and hosted the Digital Scholar Webinar Series, covering topics from social media and journal selection to crowdsourcing and creating effective recruitment webpages. The series engaged hundreds of faculty members, who reported immediate, actionable improvements (for example, better recruitment copy and keyword use) and said the program positively impacted their research efforts while fostering greater collaboration across the school.

Keck School of Medicine of USC

D. Modjeski

Keck School of Medicine of USC