Case Study: The Wall Street Journal Engages 4,100+ Executives with BigMarker

The Wall Street Journal engaged 4,100+ executives with BigMarker

The Wall Street Journal needed to transform its prestigious, high-touch WSJ Tech Live executive conference into a fully virtual experience that went far beyond a standard webinar. Their challenge was to digitally recreate the event's premium networking and editorial storytelling while integrating sponsor interactivity and multimedia immersion. They partnered with BigMarker to achieve this.

Powered by BigMarker's platform, the solution featured a picture-in-picture video player that allowed attendees to explore sponsor hubs and networking lounges without missing the live main stage. BigMarker also provided custom interactive widgets and real-time analytics. The results were exceptional: over 4,100 executives registered, with a 70% live attendance rate and an average of 3 hours of daily engagement per attendee, setting a new standard for virtual executive events.

The Wall Street Journal