Case Study: Northwestern University achieves a 50% increase in webinar attendance with BigMarker

Northwestern Increased its Webinar Show-up Rate by 50% with BigMarker

Northwestern University needed a way to keep alumni connected and provide ongoing professional development through a weekly alumni-led webinar series, but struggled with low live attendance—only about 20% of registrants joined on its old platform. To address this, Northwestern turned to BigMarker’s webinar platform and conversion‑rate optimized tools.

BigMarker enabled easier hosting, broader programming, and hands-on customer support, allowing the Alumni Association to run weekly sessions and grow an on‑demand library. As a result, Northwestern saw a 50% lift in event attendance rates, improved host satisfaction, and the ability to scale diverse, career-focused content for alumni engagement.

Northwestern University

Cassie Petoskey

Assistant Director of Alumni Engagement