Case Study: Northwestern University achieves a 50% webinar show-up rate lift with BigMarker

Northwestern boosts webinar show-up rate by 50% with BigMarker

Northwestern University's Alumni Association wanted to keep alumni connected and add value after graduation through professional development webinars. Their challenge was a low live show-up rate of only 20% with their previous platform. They partnered with BigMarker to use its webinar and registration platform to improve engagement.

BigMarker provided a user-friendly webinar solution that made hosting easy for presenters and appreciated by alumni. With BigMarker's platform and strong customer support, Northwestern increased its live webinar show-up rate by 50% and saw a 37% lift in engagement rate, allowing them to deliver more diverse and valuable content to their community.

Northwestern University