Case Study: CNBC achieves 20k+ weekly livestream viewers and 1M Digital Events Hub visitors with BigMarker

CNBC Hosted an Executive Roundtable Virtual Event Reaching 20k+ People

CNBC, a world leader in real-time financial and business coverage, needed to equip a cross-industry audience with management insights for the shift to new ways of working and to drive traffic toward 1M unique visitors on its Digital Events Hub. To create an immersive, interactive experience and convene high-profile executives across time zones, CNBC partnered with BigMarker and used BigMarker’s virtual event platform to host executive roundtables and web summits.

Using BigMarker, CNBC launched the @work Spotlight Series—three-hour, fully branded web summits with a main stage, an exhibitor hall, and concurrent 30-minute sponsored breakout rooms—designed for focused engagement and reduced attendee burnout. The BigMarker-powered events averaged 20,000+ views per weekly livestream and helped CNBC reach 1M unique visitors to its Digital Events Hub, driving deeper participation from C-suite audiences and measurable digital reach.

CNBC