Case Study: Amazon Business achieves a 72% webinar show-up rate with BigMarker

Amazon Business grows webinar show-up rate to 72% with BigMarker

Amazon Business faced the challenge of managing a disjointed global webinar program across regional teams using disparate tools, leading to inconsistent attendee experiences and fragmented data. To systematically improve visibility and show-up rates without adding operational complexity, they turned to the BigMarker webinar platform for a unified solution.

By consolidating on BigMarker, Amazon Business established a core webinar program with localized channels for key regions, maintaining brand consistency while adapting content. Custom landing pages and a robust Salesforce integration unified data flow and improved conversions. This strategy enabled Amazon Business to achieve a remarkable 72% show-up rate during a key quarter and sustain an annual average above 50%, while streamlining global operations and accelerating lead follow-up.

Amazon Business