Case Study: Capture One achieves 35% attendee-to-buyer conversion and stronger onboarding with BigMarker

35% of People Who Attend a Capture One's Webinars Buy One of their Products

Capture One, the photo-editing software from Phase One, needed a scalable, reliable way to onboard and educate a growing global user base so new customers wouldn’t be frustrated by the software’s complexity. To replace inconsistent webinar tools and deliver hands-on tutorials, Capture One turned to BigMarker’s webinar platform for interactive, high-quality onboarding sessions.

Using BigMarker’s HD screen sharing, Chat, Q&A, and RTMP support, Capture One runs live, community-driven webinars that average 200–500 attendees and measurably move users through the funnel. BigMarker’s solution helped Capture One achieve 99% five-star webinar reviews and drove significant revenue impact — at least 35% of webinar attendees end up buying a Capture One product — while also improving activation, retention, and upgrades.

Capture One

David Grover

Business Support & Development Manager