Case Study: Magnet Kitchens boosts trade partner engagement with Biglight

Magnet Kitchens launches a new Trade website for 195 showrooms with Biglight

Biglight worked with Magnet Kitchens, a UK-based premium kitchen supplier, to address challenges in their digital experience for trade partners. Magnet wanted to better align their digital services with the needs of their trade customers to drive engagement, deepen trust, and grow revenue. They specifically sought to improve the presentation of their product ranges and the accessibility of their additional services like kitchen planning and design.

The solution implemented by Biglight involved a two-stream approach using design-thinking. A strategic workstream mapped the customer journey to identify improvement opportunities, while a tactical workstream redesigned the Magnet Trade website with a new visual language and design system. Biglight delivered a responsive website, validated prototypes for high-priority innovations, and a future roadmap. The results included improved discoverability of products, better presentation of services, and solid foundations for future growth.

Magnet Kitchens