Case Study: Jimmy Choo drives digital growth with Biglight’s client experience innovation

Jimmy Choo identifies growth opportunities in 5 weeks with Biglight

Jimmy Choo, a leading global luxury brand, faced a challenge where increasing traffic to its digital stores was not translating into higher conversion rates. To seize this growth opportunity, Jimmy Choo commissioned vendor Biglight to conduct its first digital customer experience research. The goal was to identify opportunities for innovation by understanding returning client behavior and pinpointing sales funnel drop-off points.

Biglight undertook an in-depth assessment of the end-to-end digital experience through stakeholder workshops, client interviews, and analytics benchmarking. This research identified a significant number of opportunities for optimisation and innovation, which were prioritised into a detailed, evidence-based roadmap. As a result, Jimmy Choo gained a commercially-focused plan with quick wins it acted on immediately and a strategy for future projects to capitalise on increasing traffic.

Jimmy Choo