Case Study: Euro Car Parts drives revenue growth with Biglight

Euro Car Parts drives 30x ROI with Biglight

Euro Car Parts partnered with Biglight in 2018 to optimize its customer experience and drive online revenue growth. The challenge was to streamline the customer journey and remove purchase barriers, with the partnership's continuation dependent on demonstrating annual revenue uplifts.

Biglight's solution centered on a deep understanding of customer motivations and needs, which guided design improvements and the development of new tools. This approach harnessed social proof, urgency messaging, and automatic discount code application. The program was highly successful, generating a 30-fold return on investment in its first year, which grew to 33-fold by 2020. As a result, the partnership expanded to include designing new apps and propositions.

Euro Car Parts