Case Study: Arco achieves a more customer-centric digital experience with Biglight

Arco launches a new digital presence with Biglight, backed by 100+ high-fidelity wireframes

Arco, the UK's leading supplier of safety equipment and workwear, faced the challenge of an outdated ecommerce site that was not available to all customers. This led to high costs from printed brochures and a busy helpdesk. They appointed the vendor Biglight to create a new digital presence that would allow all customers to browse their entire product range, tailor product selections to their needs, and improve self-service to reduce costs.

Biglight implemented the solution by conducting extensive customer research to understand user needs and then designed a new customer-centric website. The new site featured personalized experiences, tools for bulk ordering and reporting, and integrated safety advice. This streamlined digital experience empowered customers to place and manage orders with ease, successfully reducing Arco's reliance on print and improving self-service capabilities.

Arco