Case Study: HPE Nimble Storage achieves 128% increase in marketing-influenced bookings with BrightFunnel

Nimble Storage Drives 128% Increase in Marketing-Influenced Bookings with BrightFunnel

Nimble Storage, a global provider of Adaptive Flash storage used by more than 5,500 organizations, faced aggressive growth targets but lacked clear visibility into how marketing drove pipeline and bookings. Their CRM and marketing automation tools couldn’t provide account-level, multi-touch attribution across complex, multi-stakeholder sales cycles, leaving them without benchmarks or an easy way to share actionable insights.

Partnering with BrightFunnel gave Nimble configurable, account-based multi-touch attribution and deeper segmentation, automating analysis and saving 10–20 hours of reporting per week. With clearer measurement, Nimble increased marketing spend by 30%, optimized programs by segment and geography, and achieved a 128% increase in marketing-influenced bookings.

HPE Nimble Storage

Bharath Srinivasan

Sr. Manager, Marketing Operations