Case Study: Invoca achieves 130x faster marketing insights with BrightFunnel multi-touch attribution

Invoca Gets Marketing Insights 130x Faster with BrightFunnel Multi-Touch Attribution

Invoca, a fast-growing B2B SaaS company that helps marketers optimize inbound phone calls, scaled rapidly (1100% growth and a 12x larger marketing team) and needed better measurement. The team found first-touch attribution masked the true influence of mid- and late-funnel activities (email nurturing, webinars, field marketing) and relied on manual, unscalable analysis that left pipeline impact and ROI unclear.

Invoca partnered with BrightFunnel and, in under a month, shifted to a 40-20-40 multi-touch attribution model with self-serve analytics, turning reports that once took days into minutes. The result: immediate, full-funnel visibility to quantify marketing ROI, faster data-driven spend allocation and forecasting, and broad access to insights across the marketing organization.

Invoca

Julia Stead

Marketing Director