Case Study: Cloudera achieves faster, data-driven marketing decisions and measurable revenue impact with BrightFunnel

Cloudera’s Marketing Team Accelerates Its Decision-Making with BrightFunnel

Cloudera, a fast-growing B2B data-management and analytics company, needed clear visibility into how marketing investments drove pipeline and revenue. Their CRM and marketing automation couldn’t link every engagement to deals, and an in-house BI solution proved slow, incomplete, and unable to provide standardized, timely attribution or account-level insights.

Cloudera adopted BrightFunnel’s out-of-the-box multi-touch attribution platform, which was implemented in weeks and captured the full buyer journey. The result: improved sales-marketing alignment, marketers self-serve campaign analysis, clearer understanding of deal velocity, and replacement of manual reporting with real-time dashboards that confidently show marketing’s impact on pipeline and revenue.

Cloudera

Ravi Shrestha

Senior Manager, Marketing Operations