Case Study: Comic Con Connections builds a fierce online fandom with Bigger Picture social media marketing

Comic Con Connections launches social presence from zero to 16k+ interactions with Bigger Picture

The customer, Comic Con Connections, faced the challenge of launching a new comic con event and building a unique social media presence from scratch that would stand out in a crowded market. They wanted to be seen as more than just a comic con and needed to create an authentic digital voice that resonated with the fandom. Bigger Picture provided social media marketing and content creation services to address this.

Bigger Picture immersed themselves in the online comic con community to craft a bold visual identity and launch targeted ad campaigns. The solution resulted in a 96% return on ad spend (ROAS), over 16,000 content interactions, and a community of 53,000 new followers across Instagram and Facebook, successfully building a tight-knit community of fans and ticket holders.

Comic Con Connections